MOBILE USAGE TRENDS

FOR RESTAURANTS

MOBILE USAGE LIKE WHOAH

Over 90% search for specific information about restaurants

95% of all diners search for restaurants on mobile devices

84% contact a restaurant as a result of their search

Diners consider menus, online ordering, reservations, and free wi-fi as top priorities in a mobile world.

MOBILE MEANS CONVENIENCE

78% reserve tables regularly

61% order food online regularly

58% of diners use mobile pay

More than 2/3 of consumers think businesses should use SMS to communicate with them.

8/10 consumers agree technology enhances restaurant experience

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MOBILE MAKES SENSE

75% search restaurants while on the go

65% look for food in the immediate area

70% look for mobile-ready menus

69% search for a restaurant’s location

66% look up directions to said restaurant

51% search for phone numbers

MOBILE LEADS TO URGENCY

90% purchase within 24 hours

60% transact within an hour

30% convert immediately

85% of mobile searchers ultimately become customers

SOURCES

https://www.7shifts.com/blog/15-restaurant-stats-for-2018/

https://www.benbria.com/13-statistics-restaurant-technology/

https://robbenmedia.com/restaurant-digital-marketing-stats/

https://smallbiztrends.com/2018/06/how-diners-choose-restaurants.html

https://www.mobilemarketer.com/news/mobile-food-ordering-grows-18-from-a-year-ago/446560/

https://www.restaurant.org/Downloads/PDFs/NewsResearch/2017_Restaurant_outlook_summaryFINAL.pdf

http://www.lsainsider.com/xad-telmetics-partner-with-nielsen-to-release-mobile-path-to-purchasestudy/archives

https://pos.toasttab.com/restaurant-management/restaurant-technology-industry-report

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